Wednesday, May 14, 2014

The Makeup Artist is Present | Final Project Proposal

For my final project, I would like to take a spin on Marina Abramović's The Artist is Present, a phenomenal performance piece in which she sits across from a person and shares her energy and space to create an "energy dialogue" with her audience.  I don't think that I would like for my project to be quite as public as hers was, as I would like to create a dialogue with my audience to discuss their ideals concerning beauty and cosmetic, and how it impacts their own ideas of how they view and present themselves to the world. 

As a makeup artist and visual artist, I'm very interested in how beauty is perceived by women and men.  For the majority of cosmetics history, men have been largely ignored even though many of the pioneers in the makeup industry have been men.  With my project, I would like to film a "makeup application dialogue" in which I film another person applying makeup to me in a style that they would typically apply to themselves.  Throughout their application, I would like to create discourse in which they tell me of how ideals of beauty imposed on them throughout their life have impacted them, negatively or positively. 

This ideally would be presented in the form of a video, much like Marina's own documentary presentation of her retrospective and The Artist is Present performance.  Mine wouldn't be quite as long, though. ;) 

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play nice :)