Showing posts with label Robert McLuhan. Show all posts
Showing posts with label Robert McLuhan. Show all posts

Wednesday, January 29, 2014

Overload | A Makeup Artist's Antisocial Routine

For this project, we were challenged with capturing the notion of our environment and our own antisocial actions.  I set out on capturing an antisocial environment that I create daily, my very own morning routine.

During my morning routine, I am faced with countless products screaming for my attention.  Whether products new or old, the cry for attention is the same across the board.  The amount of products that I have for one person is pretty ridiculous, but one can't help buying shiny new things when the opportunity presents itself!  My Flickr set is focused on capturing the essence of a quote from "The Medium is the Massage,""When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past" (p 73).

When planning which products to photograph, I found that I gravitated towards the ones that I choose almost everyday.  Although I probably have over a hundred products to choose from, I consistently use only around fifteen of them.  I realized that I am "liv[ing] imaginatively in Bonanza-land."  I hope to expand on this idea and photograph other people and the routines that they run through in the morning, with a focus on the brand name overload.

Why so much?!

Consumerism and our obsession with new products coming to the market almost daily are not only problems concerning our pocketbooks, but the waste that we are seemingly blind to.  Consistently using the same fifteen items means that the countless others I have are wasting away to no use at all.  How many other people are living like me?

Blind


Thursday, January 23, 2014

Smoking Causes Film Ideas: An Experimental Film

When presented with the prompt for the experimental film project, I was initially worried because of my inexperience with this type of media.  Or any kind of media project for that matter.


"We thought it was one of those new fancy candle warmers! Oops!"


However, I was not ready to give up solely based on my inexperience with Final Cut Pro!  Armed with a Sony Nex-5 camera and our somewhat trusty friend Google, of course, Zain and I set out to explore the space created when smokers need their separation from the anxieties of the 21st century life.  What is the 21st century life like, you ask? Just watch and listen to this.  If you’re not convinced, it’s sung by a cute Australian guy, Sam Sparro.

Mr. Sam Sparro
The song shares some of the sentiments expressed in “The Medium is the Massage.”  Sparro sings about having “21,000 things [he] has to do today,” which I believe can be related to the constant buzzing of iPhones, Twitter, Facebook, etc., that many first world country citizens can relate to.  McLuhan suggests that we have been deceived by this constant technological buzz into believing that we’re somehow being soothed and satisfied by the connection between our thumbs and the Internet, when in reality, we’ve merely been conditioned to be anxious for the latest status update or CNN headline.  “Smoking Creates Film Ideas” examines the zone of silence and solitude that smokers enter when they flick the lighter, exhale, and allow their minds to wander without a screen in front of their face.  Even in sub-zero temperatures. 

We hope you enjoy our experimental short film. :)